Amanda Northcutt's agency, Level Up Creators, had reached seven figures doing done-for-you work in the creator economy. The next step up meant changing the economics of the business as well as winning more clients. She brought Dan in to build custom tooling underneath the agency, so the team could take on more work without adding consultants.
Level Up Creators serves brands and creators with hands-on, one-to-one consulting. Every new client has meant more consultant hours.
What Amanda Wanted
Amanda wanted each consultant to carry more client work, with the team still selling consulting. She describes the goal as "the ability to run at profit margins akin to software as a service companies in Silicon Valley as a hands-on done for you one-to-one consulting firm."
How the Engagement Worked
The work was an AI implementation engagement that ran several months: building the systems and processes her team would need to grow without hiring in step with revenue. In her words, it was "infrastructure and groundwork."
What Amanda Says
Amanda recorded her testimonial while the tooling was still being built.
"He is laying the infrastructure and groundwork for us that is changing everything for my organization," she said. She expects the work to "take my organization into the stratosphere."
What This Looks Like for Your Agency
If you run an agency past seven figures and the next stage of growth means hiring in proportion to revenue, this is the problem Amanda brought to Dan. Her advice to firms looking for help is to find "an actual expert" who has "been in this for years" and will "use AI very ethically."
As Amanda puts it: "He will change your business in ways that you cannot possibly imagine."
You can book an AI strategy call and bring the list of work your consultants spend the most hours on.
