Julie Boll, a leadership coach with a grant writing background, could write compelling proposals for others but froze when marketing her own business. Through custom AI voice training, she went from hours of contemplation to seven emails in one minute, along with peace of mind and the ability to delegate.
Where Julie Started
Julie built her expertise writing grants. She helped others articulate their value and secure funding, and she was good at it. When she turned to marketing her own coaching business, the writing stalled.
Hiring Writers
Julie knew she needed consistent marketing content, so she hired people to write it. The content they produced did not sound like her.
"I've had a lot of blocks around prioritizing the time and energy on that space," Julie explained. "What I'm running up against is that the content doesn't always feel like it's in my voice and authentic. Then I start to struggle and get overwhelmed and shut down because I don't want to put anything out that doesn't feel true to my voice."
Julie had tried ChatGPT and seen the value, but she had not found a way to use it that kept what made her work distinctive.
"This is a challenge that I consistently run into," she said. "It feels like there has to be a better way."
Training the AI on Her Own Writing
Working with Dan on AI implementation, Julie learned to feed the AI her own writing: training documents, client scorecards, the materials that captured who she was and what she valued.
"What Dan was able to do for me is, one, truly understand who I am, what I do, and what's important to me," Julie explained. "Teach me how to collect the information that AI or ChatGPT or whatever vehicle we use is going to need to be able to really replicate my voice."
"This AI tool that he's given me is true to who I am," she said. "It's my writing that's populated it."
The first real test came when Julie needed an email sequence. She had a script someone else had written for her, and it felt wrong: too much fluff, and none of her tone.
They fed Dan's custom prompt, the training document, and Julie's client scorecard into the AI.
"It generated in the span of one minute, seven emails that I can pull the trigger on immediately," Julie said. "That gives me such tremendous peace of mind and it truly saved me hours of contemplation today."
What Changed
Julie got faster at content creation and could hand more of it off.
"I can now delegate a lot of my newsletter and LinkedIn writing to a team member," Julie shared, "and all I do now is develop the core message and tweak, and my team mate handles the rest."
"My content is better and more consistent, with less time," she said.
Julie also noticed a change in how she felt about her own product.
"I found myself getting excited about the product that I was reading about, which is my own product, because I was reading about it with words and language that feel really authentic to me."
She is also using the trained AI for her training content, for the expert-positioning requests that come from her community, and for building three-day leadership programs. After she took the time to feed Typing Mind, the chat tool she uses, the right information in the right format, she wrote that she was "tearing up at the results." "This. is. incredible," she added. "Mic drop."
"This is a game changer for business owners," Julie reflected. "In a world where AI can sometimes feel like it's blurring all of our voices together, your voice can truly stand out and remain yours."
What This Looks Like for Your Writing
If you can articulate everyone else's value and stall on your own, you can book an AI strategy call and bring the piece of writing you have been avoiding.
